Mr Moses Tai grew up in Huruma Estate, Eldoret Town, Uasin Gishu County, Kenya. He asked a question: why, in a community of 100,000, has there never been a playground for children even though it would cost less than 1% of the county’s annual development expenditure?

The answer is three-fold:

i) Leaders make poor development decisions (choices) without consulting their communities

ii) Communities have low expectations of what can be achieved, due to lack of precedence

iii) As a result of the above, there is lack of effective citizen participation

So, Mr Tai founded African Development Choices with the aim of:

i) Empowering communities in Africa to fully participate in the decisions (choices) made about spending on local public goods and services

ii) Safeguarding and promoting the well-being of children and communities


Our vision

To bequeath a heritage of splendour to children and future generations in Africa

(NB: The phrase “heritage of splendour” is borrowed from national anthem of Kenya)

The vision is inspired by President Nelson Mandela who once said… “There can be no keener revelation of a society’s soul than the way in which it treats its children.”

Our mission

To transform the development choices that local communities, their leaders and the international community make in Africa in three steps:

Set precedence to enable a better quality of life within the community, especially for children, by providing access to public goods and services such as safe water, sanitation and playgrounds.

Raise expectations for better governance through transparency and accountability by informing citizens of the percentage cost of development budget required to fund community goods and services.

Promote citizen participation by encouraging the community to play an informed role in the planning and delivery of public goods and services, and budgeting and monitoring of public finances and resources.

Our beliefs

We Africans are victims of our own lived experiences

  • People’s lived experiences shape their beliefs
  • Their beliefs shape their expectations
  • And their expectations shape their realities

The foundation for changing the everyday realities of people in Africa lies in innovatively changing their lived experiences

Our values

All people have the right to thrive in life, both physically and emotionally.

Human dignity

Safeguarding and promoting a sense of self-respect and self-worth in children and communities in Africa.

Human development

Improving the well-being of communities in Africa for infants, children, adolescents, adults and the elderly.

Good governance

Transforming poor decisions (choices) in governance; a key contributing factor to poverty in Africa.

Our objectives

Our five objectives aim to improve quality of life for people in Africa.

  • To increase local (county) development budget allocation
  • To increase absorption rates of allocated development budget
  • To improve spending decisions (choices) of development budget
  • To increase access to public goods and services in the community
  • To promote development and combat poverty in African countries